Privacy Policy

1. Information We Collect

1.1 Personal Information You Provide

We may collect personal information that you voluntarily provide when you:

• Fill out a contact or inquiry form on our Site
• Request information about our hospice or palliative care services
• Apply for employment or volunteer opportunities
• Refer a patient to our care
• Subscribe to communications from us

This information may include your name, email address, phone number, mailing address, and any details you include in a message to us.

1.2 Protected Health Information (PHI)

If you or your loved one becomes a patient of Hospice of Grace, we will collect Protected Health Information as governed by the Health Insurance Portability and Accountability Act (HIPAA). Our use and disclosure of PHI is described in our separate Notice of Privacy Practices, which is provided to patients and families at the time of admission. PHI collected in the course of treatment is not governed by this website Privacy Policy but by HIPAA and applicable California state law.

1.3 Automatically Collected Information

When you visit our Site, we may automatically collect certain information, including:

• IP address, browser type, and operating system
• Pages visited, time spent on pages, and referring URLs
• Device identifiers and general geographic location
• Cookies and similar tracking technologies

2. How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and provide requested information
• Facilitate patient referrals and admissions
• Provide, maintain, and improve our Site and services
• Process employment and volunteer applications
• Send communications related to our services (with your consent where required)
• Comply with legal obligations and protect our rights
• Analyze Site usage to improve user experience
• Conduct advertising and marketing, including through platforms such as Google Ads and Meta (Facebook/Instagram) Ads

3. Cookies and Tracking Technologies

Our Site uses cookies, pixels, and similar technologies to collect information about your browsing activity. These may include:

• Essential Cookies: Required for the Site to function properly
• Analytics Cookies: Help us understand how visitors interact with the Site (e.g., Google Analytics)
• Advertising Cookies: Used to deliver relevant advertisements and measure campaign effectiveness (e.g., Google Ads remarketing, Meta Pixel)

You can manage cookie preferences through your browser settings. Please note that disabling certain cookies may affect Site functionality.

4. How We Share Your Information

We do not sell your personal information. We may share your information with:

• Service Providers: Third parties who perform services on our behalf, such as website hosting, analytics, email delivery, and advertising platforms, subject to confidentiality obligations
• Advertising Partners: Platforms such as Google and Meta to serve advertisements and measure performance; these partners may collect data through cookies and pixels on our Site
• Legal Compliance: When required by law, regulation, legal process, or governmental request
• Business Transfers: In connection with a merger, acquisition, or sale of assets
• Protection of Rights: To protect the safety, rights, or property of Hospice of Grace, our patients, or the public

5. Your California Privacy Rights

5.1 California Consumer Privacy Act (CCPA/CPRA)

If you are a California resident, you have the following rights under the California Consumer Privacy Act as amended by the California Privacy Rights Act:

• Right to Know: You may request the categories and specific pieces of personal information we have collected about you
• Right to Delete: You may request that we delete personal information we have collected from you, subject to certain exceptions
• Right to Correct: You may request correction of inaccurate personal information
• Right to Opt-Out of Sale/Sharing: We do not sell personal information. If we share personal information for cross-context behavioral advertising, you have the right to opt out
• Right to Non-Discrimination: We will not discriminate against you for exercising any of these rights

To exercise these rights, please contact us at info@hospiceofgrace.com or call (818) 418-1213. We will verify your identity before processing your request.

5.2 California "Shine the Light" Law

Under California Civil Code Section 1798.83, California residents may request information regarding the disclosure of personal information to third parties for direct marketing purposes. We do not disclose personal information to third parties for their direct marketing purposes.

6. Data Security

We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, use, alteration, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security of your information.

7. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements. Website inquiry data is retained for a reasonable period to respond to and follow up on requests.

8. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to read the privacy policies of any third-party sites you visit.

9. Children's Privacy

Our Site is not directed at children under the age of 13, and we do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13, we will promptly delete that information.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised "Last Updated" date. Your continued use of the Site after any changes constitutes your acceptance of the updated Privacy Policy.

11. Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us: